If a reader had to choose what to read based on headlines only, would they choose your article, blog post or news feature? Can you write attention grabbing headlines for everything you write? If you are honest with yourself, the answer to both questions is no. Otherwise, why are you reading this blog post? Probably because headlines are hard for some writers and editors will often junk your headline and insert their own anyway, but that does not mean they should be ignored.
Attention grabbing headlines are important for more than blog posts, newspapers and magazines. Headlines are often the reason you check out the advertisement on the back cover of the magazine or why you open junk mail. Newspapers and magazines count on headlines to get a reader’s attention at a newsstand or magazine rack and talk the reader into buying an issue.
Marketing and sales are the reason editors change headlines or decide to write new headlines for half the manuscripts you submit. The headline you wrote for your feature may be good, but editors need attention grabbing headlines and they know what grabs their readers attention. However, if you spend a little time reading the market you are writing for, you can craft attention grabbing headlines and possibly get more work in the future.
Headlines are everywhere:
- Television Advertisements
- Direct Mail
- Sales Letters
- Social Media Advertisements
- and the list goes on …
Now that you understand how important headlines are and where they can be used ( pretty much everywhere ), it is time to learn more about writing headlines. Here are some great resources to get you started:
Do you have tips that help writers craft attention grabbing headlines? Want to add a great resource to the list? I would love to hear about your ideas and resources in the comments below.