Copywriting is more about marketing than grammar right? Wrong. Poor grammar and spelling will turn readers away from your blog and customers away from your company’s website. Spell checkers are great tools, but they rarely catch errors like using their when you meant to use they’re. The biggest mistake you can make is not employing the services of a good editor or proofreader. If your budget doesn’t allow for such services, read on to learn about more mistakes to watch out for when writing copy.
Let’s begin with a few tips:
- Assume the word processor you’re using will not catch everything. (most don’t)
- Write today and edit tomorrow if possible.
- Proofread your copy then proofread again.
- Read everything you write out loud when editing.
- Use and editor or proofreader or get someone to read your copy.
- Did I mention proofread?
Let’s move on to the less obvious tips and mistakes.
Do not stuff your content with keywords. Saturating content with keywords will do more harm than good. How many keywords to use per X words is a mystery to everyone. I try to use my keywords four or five times per post and include them in the title if possible. So my formula is roughly five times per 800 words. Sometimes a few more sneak in, but the copy will dictate how often that happens.
Unnecessary and Irrelevant Words
The quality of your content should take priority over keywords. That means not using words and phrases just to fill your word count quota. If it’s not important, edit it out. Pay close attention to the flow of your content just in case some of the words you edited out need to go back in. Reading your content out loud will help a lot.
Put Some Effort into Your Headline
The headline is your attention grabber. If the headline is weak, fewer people will click the link or read the copy. Your headline has to jump off the page and help them click the link. Apply the logic – if they won’t read your headline, why would they read the rest of the content? Here’s a handy formula of sorts to help develop your headline writing skills.
Don’t write an encyclopedia. Be concise and fluid as possible. Edit the day after you write and please proofread. Use subheadings, bullets and short paragraphs to break up text. Reader skim more than they read. Hopefully these tips will help you write better copy. Share your tips or comments in the – well – comments section.
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